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Topic: Brand Design

• Lesson 1: What is Branding?
• Lesson 2: Designing a Brand
• Assignment: Team Assignment

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Lesson 1: What is Branding?

Lecture/Lab Duration

60 mins

Learning content

Lecture:

• Beginning Graphic Design: Branding & Identity
• What Is Branding In Graphic Design?
• Beginning Graphic Design: Branding & Identity

Lecture/Lab description

This lesson will introduce the topic of branding and its importance, the lesson will cover

• What branding is
• The journey to creating a brand

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Lesson 2: Designing a Brand

Lecture/Lab Duration

60 mins

Learning content

Lecture:

• How To Design a Brand Identity
• Designing a Complete Brand Identity with Sydney Michuda
• How to create a brand style guide
• How to Start Your Own Brand From Scratch in 7 Steps
• 7 steps to creating a brand identity
• How to Create a Powerful Brand Identity (A Step-by-Step Guide)
• 9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs)

Lecture/Lab description

This lesson will discuss the process of creating a brand

• Steps in creating brand designs
• Aspects to consider when creating brands

• Step by step process to creating brands

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Assignment: Team Assignment

Assignment Duration

90 mins

Assignment description

Select 10 brands as a team and carry out the following tasks:

1. Discuss the use of color in its branding
2. Discuss the use of typography
3. Look at different channels (social media, tv, audio, etc) and analyze how they maintain their brand identify

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