Explore > Personas
Why
The unique value of a product is represented in features when its mapped to the specific needs of each type of product user. If the product cannot relate and add value to a user’s needs, it cannnot offer a unique value proposition to differentiate itself in the marketplace. Using personas, you can explain the feature usage to stakeholders in a meaningful way.
How
Gather with the stakeholders of the product to define the input areas of the persona.
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Research your target audience : Do user interviews to identify the main problems of your potential customers.
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Narrow down the most common details : Identify trends, you should understand that different groups of people have a novel approach to the subject.
- Create separate personas :
All of the main personas templates consists of the following key elements.
- Photo : To emphasize the age and experience attached to this persona
- Name : To relate to the persona
- Persona Group : Describes the user group this persona represents. i.e Administrator or Customer
- Description : Background details about the character
- Job titles and major responsibilities: Identify what job titles are represented by this persona and what are their responsibilities.
- Demographics: Describe demographics such as age, education, ethnicity, and family status
- Problems : List of problems that each persona faces
- Goals: The goals and tasks they are trying to complete using the application
- Pain points: Specific problems that prospective customers of your business are experiencing
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Give your personas names : It helps to provide personalized content
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Identify goals & pain points :
- Goals: What you want to accomplish and why you want to accomplish it.
- Pain points: What stopped people from accomplishing their goals
- Benefits of using a persona : Identifying the correct persona is critical when creating customer journey maps and to validate a MVP (Minimum Viable Product) scope for product engineers.