Explore > Megatrend Analysis

Why

An in-depth look at megatrends can be a decisive competitive advantage and promote sustainable growth. Identifying, analyzing and acting in accordance with megatrends is essential for success in the marketplace. Using megatrend analysis, companies can develop proactive long-term strategies and apply them to their own growth strategy.

How

You may follow the steps shown below to perform a megatrend analysis:

  • Identify factors driving long-term shifts in behaviour and attitudes in the domain you are operating. This exercise helps you to spot the megatrends most relevant to your business. Some such factors could be:
    • Technology
    • Environmental
    • Changing values of users
    • Economic reasons
    • New business models
  • Build a list of megatrends that has potential to make a significant disruption. Following methods may be useful in identifying megatrends.
    • Brainstorming driving factors identified above
    • Talking to domain experts
    • Market interviews
    • Analyzing competitor positioning
    • Desk research, etc.
  • Identify the megatrends that are most relevant for your product. The specific significance to your business may depend on factors such as your market geography and target customer segments.
  • Address the megatrend with product strategy and roadmap to enhance your long-term competitiveness in the market. Update your collateral such as marketing material and website accordingly.

References