Harvest > Lead nurture pipeline

Why

A visitor to your site is not coming to purchase when they initially visit, they are coming for information. Unless you build a lasting relationship with these visitors, they hardly get converted to a sale. It is observed that companies with successful lead nurturing generate 50% more sales-ready leads at a 33% lower cost.

How

Analyze the persona to target and understand what convinces them to buy.
Design your nurturing flow.
- Define the touchpoints
- Plan valuable content offers
- Decide the frequency
- Decide the contact channels
Use different channels as suitable for your audience.
- Emails
- Social media retargeting
- Display retargeting
- Surveys
- One-on-one interactions such as calls, meetings
- Meet in-person
Establish automatic lead scoring to trigger notifications to the sales team regarding high-ranked leads
Measure your results, review, and improve.