Optimize > Promotions Process

Why

A promotional plan covers all types of communication between the vendor and the target market audience of potential or existing clients. There are four basic components of a promotion plan:

• Advertising
• Personal selling
• Sales promotion
• Public relations

A promotional plan is an integral part of executing product marketing strategies and ensuring the sales targets for a given time (e.g. for a year).

How

• Before you begin the planning process, decide on the promotional budget.
• Identify the correct promotional mix. When you put together your promotional plan, you need to focus on the right blend of advertising, sales promotion, public relations, and personal selling.
• Analyze the strengths and weaknesses of various types of promotional techniques. Figure out what works for the product’s target market.
• Decide what response strategies (e.g. for customer leads) should be in place as part of the overall promotional process.
• Plan social media campaigns. Social media promotions are an easy way of connecting with customers, bringing in more fans for your social media platforms, and making conversions.

References

• [How to Create a Promotional Plan] (http://www.adbase.com/Blog/Marketing-Planning/PromotionalPlan)
• [10 Ways to Promote a New Product or Service] (https://thrivehive.com/9-ways-to-promote-a-new-product-or-service/)