Optimize > Web Optimization Plan
Why
A web optimization plan helps to attract more customers to your website and improve the conversion rate by optimizing web pages with keywords, meta descriptions, and titles relevant to the web site content. It helps boost the website ranking on a popular search engine so your customers can easily find your website.
How
The following steps can optimize your website for search engines:
- Make a list of topics.
- Make a list of keywords based on these topics.
- Build pages for each topic.
- Set up a blog.
- Blog every week to develop page authority.
- Create a link-building plan.
- Compress media content before putting it on your website.
- Stay current on SEO news & practices.
- Measure and track your content’s success.
Conversion optimization and SEO rely on each other to function properly. The following tactics can optimize conversions onsite:
- Create content that converts
- Rely on visuals
- Make it easy for users to search
- Improve results for frequent searches (i.e. search result relevance)
- Routine monitoring of site performance and improving conversion funnels
- A/B testing